First - this REALLY nice thought. (Off Seth godin's blog here)
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Confusing activity with action
Thing is, most of the stuff you do online doesn't cost money.
In the old days, money added friction. Money made you choosy. Money ensured that you valued your marketing efforts appropriately, because if they didn't work, they cost you money.
Today, reading and posting and linking and networking and connecting and commenting and podcasting and linkblurbling and doseedoing online all feel like essential marketing tasks. They certainly keep you busy.
But is the activity getting in the way of action?
Is the online work you're doing actually leading you where you want to go, or merely keeping you busy?
Dmitri calls this "imitation of turbulent activity" or ИБД, Имитация Бурной Деятельности.
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That is EXACTLY what i feel too.
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